Connect with us

Hi, what are you looking for?

Gain That FlavourGain That Flavour

Tech News

Why every company wants a podcast now

Collage of podcaster
Image: The Verge. Photos: Getty

Hello, and welcome to Decoder! I’m David Pierce, editor-at-large of The Verge. As you may have noticed, we’re dropping some extra episodes in the feed this week. You’ll have Nilay back on Friday and for next week, as we run toward the end of the year.

But I’m really excited to be here with you all today because I’m getting to talk about one of my favorite things: podcasts. There’s something strange happening these days in the podcast world — well, actually, there are kind of a lot of things happening. It’s been a wild year.

One thing I’ve noticed recently is the way companies that deal in money have been using podcasts not just as an entertainment medium but also as a weird hybrid of marketing, thought leadership, and networking. It’s something we’ve seen for a few years now with venture capital firms, for example: not only do most of the top-level VC companies have their own podcasts but also people who do podcasts about venture capital end up going into it after meeting and talking to all these folks.

It’s kind of a weird, complicated web that goes both ways, and it’s not getting any less weird or less complicated once you add stuff like crypto and politics to the mix. So I…

Read the full story at The Verge.

You May Also Like

Tech News

The Teenage Engineering OP-XY feels like an upgraded version of the company’s six-year-old OP-Z. | Image: Teenage Engineering Teenage Engineering’s new OP-XY is a...

Editor's Pick

Eric Gomez and Benjamin Faber In October 2024, Congress received notification of two new arms sales for Taiwan, and the Ministry of National Defense...

Tech News

Illustration by Haein Jeong / The Verge Thousands of creatives, including famous actors like Kevin Bacon and Kate McKinnon, along with other actors, authors,...

Politics

– The incoming chair of the Senate Republican campaign committee says his game plan for the 2026 elections is simple: ‘increase the majority.’ Sen....