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Uber for AI labeling

Photo illustration of a brain made of data points.
Image: The Verge

Uber is using gig workers to get into the AI labeling business, Bloomberg reports. It’s a sign that the ridehail and delivery company is interested in expanding its independent contractor-powered business model to meet the demands of the fast-growing world of machine learning and large-language models.

The company’s new “Scaled Solutions” division claims it can connect businesses to “nuanced analysts, testers, and independent data operators” using its platform. It’s an extension of an internal team with members based in the US and India that do new feature testing and other tasks like converting restaurant menus to Uber Eats selections.

Uber was already using artificial intelligence and machine learning for its own business and is now…

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