Connect with us

Hi, what are you looking for?

Gain That FlavourGain That Flavour

Tech News

Adobe’s AI video model is here, and it’s already inside Premiere Pro

Adobe’s Firefly Video Model can generate a range of styles, including ‘realism’ (as pictured). | Image: Adobe

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

The first tool — Generative Extend — is launching in beta for Premiere Pro. It can be used to extend the end or beginning of footage that’s slightly too short, or make adjustments mid-shot, such as to correct shifting eye-lines or unexpected movement.

Clips can only be extended by two seconds, so Generative Extend is only really suitable for small tweaks, but that could replace the need to retake footage to correct tiny…

Continue reading…

You May Also Like

Editor's Pick

Michael F. Cannon President Joe Biden has touted how the Inflation Reduction Act (IRA) gives Medicare the power to negotiate lower drug prices. He...

Editor's Pick

Adam N. Michel Tax policy has taken on an outsized role in this year’s presidential campaign and was mentioned repeatedly in the recent presidential...

Editor's Pick

David Inserra Statement from David Inserra, a fellow for free expression and technology at the Cato Institute: Brazilian courts have now formally threatened to...

Editor's Pick

Jennifer J. Schulp American financial privacy has been in steady decline for more than 50 years. Regulatory frameworks, such as the Bank Secrecy Act and...