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Here’s how Apple’s AI model tries to keep your data private

Vector collage of the World Wide Developer Conference logo.
Image: The Verge, Getty Images

At WWDC on Monday, Apple revealed Apple Intelligence, a suite of features bringing generative AI tools like rewriting an email draft, summarizing notifications, and creating custom emoji to the iPhone, iPad, and Mac. Apple spent a significant portion of its keynote explaining how useful the tools will be — and an almost equal portion of time assuring customers how private the new AI system keeps your data.

That privacy is possible thanks to a twofold approach to generative AI that Apple started to explain in its keynote and offered more detail on in papers and presentations afterward. They show that Apple Intelligence is built with an on-device philosophy that can do the common AI tasks users want fast, like transcribing calls and…

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