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Threads is making it easy for anyone to see a post’s view count

Illustration of the Threads app logo
Illustration: The Verge

One important step of evolving Threads into a fully featured social media platform is being more transparent about reach and distribution. And today, Instagram boss Adam Mosseri says the company is making it easy for anyone to see a post’s view count. “It’s important that people understand how their Threads posts perform, so we’re rolling out the ability to tap anywhere on a post to display its total view count,” he writes.

As usual, it’ll take some time before everyone gets this option — I’m not seeing it in my app or on the web just yet — but it’ll be a welcome window into performance for influencers, businesses, and regular users. If nothing else, it’s always nice to know you’re not just shouting into the void. “We’ve got more work…

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