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TikTok’s longer videos are here to stay

The image shows the TikTok logo superimposed on a white background.
Illustration by Nick Barclay / The Verge

A year ago, TikTok introduced a new way for creators on the platform to make money: make longer videos. The invite-only Creativity Program, then in beta, required TikTokers to post clips longer than a minute to qualify for monetization, demonstrating a shift in how the company wanted people to use its platform. It was a move away from the so-called short-form video style that made TikTok a household name in the first place.

TikTok announced today that the program will be called Creator Rewards going forward, and content creators will need to make videos longer than a minute to monetize through the program. The previous creator fund, which didn’t have a requirement for video length, shut down in November.

Creator Rewards will calculate…

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