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Tim Cook confirms Apple’s generative AI features are coming ‘later this year’

A photo of Apple CEO Tim Cook
Photo by Chris Welch / The Verge

During Apple’s quarterly earnings call on Thursday afternoon, CEO Tim Cook mentioned that the company is working on generative AI software features that will make their way to customers “later this year.” That aligns with reporting from Bloomberg’s Mark Gurman, who said recently that iOS 18 could be the “biggest” update in the operating system’s history. Cook’s teases — he mentioned generative AI several times, but never got specific — seem to confirm that we’re in for a big release this fall.

“As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the…

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