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Fossil is quitting smartwatches

Amazon Alexa and Calm apps shown on Fossil Gen 6 Wellness Edition in the watch’s main app menu
The Fossil Gen 6 Wellness Edition. | Photo by Amelia Holowaty Krales / The Verge

Fossil Group has decided to call it quits on smartwatches.

The company announced this afternoon that it would leave the smartwatch business and redirect resources to its less-smart goods instead. The company has been one of the most prolific makers of Wear OS smartwatches over the years, and its absence will leave a large gap in the market.

“As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business,” Fossil spokesperson Amanda Castelli tells The Verge. “Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing…

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