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Here’s what we know about the SAG-AFTRA AI voice acting licensing deal

Variety Entertainment Summit at CES, Las Vegas, USA - 09 Jan 2019
Photo by Isaac Brekken/Variety/Penske Media via Getty Images

Update January 10th, 9:02PM ET: Shortly after we published this post, SAG-AFTRA shared the full text of its agreement with Replica Studios as well as an FAQ document and a summary. Our original story follows.


During CES 2024, SAG-AFTRA announced an agreement with AI voice technology company Replica Studios. The agreement would permit SAG-AFTRA members, specifically voice performers, to work with Replica to create digital replications of their voices. Those voices can then be licensed out for use in video games and other interactive media projects with SAG-AFTRA authored protections.

In the announcement, SAG-AFTRA characterized the deal as a “way for professional voice over artists to safely explore new employment opportunities for their…

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