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Why Masimo thought it could take on Apple

Close-up of Wayfinder watchface
Photo by Amelia Holowaty Krales / The Verge

For over three years now, Apple has been entrenched in a messy legal battle over a single feature on the Apple Watch — and Apple’s opponent, medical device maker Masimo, seems confident it can win. And there’s a good reason Masimo might believe that: the company came out on top when it sued True Wearables, a startup run by a former executive with a stint on the Apple Watch team, on similar grounds.

In 2018, Masimo filed a complaint against True Wearables over claims its wireless pulse oximeter infringed on Masimo’s patent. The court sided with Masimo and issued a permanent injunction against the sale of the device in December 2022.

Sound familiar? Well, the pulse oximeter tech isn’t the only parallel between Masimo’s cases against True…

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