The Google DeepMind team has believed for years that building great generative AI tools also requires building great tools to detect what has been created by AI. There are plenty of obvious, high-stakes reasons why, says Google DeepMind CEO Demis Hassabis. “Every time we talk about it and other systems, it’s, ‘What about the problem of deepfakes?’” With another contentious election season coming in 2024 in both the US and the UK, Hassabis says that building systems to identify and detect AI imagery is more important all the time.
Hassabis and his team have been working on a tool for the last few years, which Google is releasing publicly today. It’s called SynthID, and it’s designed to essentially watermark an AI-generated image in a way…
