Around 12AM ET last night, Twitter owner Elon Musk started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
Musk then, over the next several hours, gestured at the change in between other posts and replies, tweeting things like “Deus X,” or replying to other users talking about it. At one point, he joined a Twitter Spaces session called “No one talk until we summon Elon Musk,” and sat silently for almost an hour…
