As it nears the launch of two new smart speakers, Sonos appears to be taking another look at pricing across the company’s product portfolio — and raising them in some cases. The second-generation Beam, which was $449 just a week ago, is now shown as $499 on Sonos’ website and retailers, including Best Buy.
The already-pricey Sub has also been bumped by $50 and now costs $799. Ouch. The Wayback Machine shows that it was still listed at $749 from Sonos as recently as February 15th.
Sonos increased the prices of numerous products back in 2021, citing supply chain issues and consumer demand as factors behind the decision. At that time, the company said it is “always assessing market dynamics including demand, supply chain, component costs,…
