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Elon Musk will share Twitter ad revenue — but only with creators who pay for Twitter Blue

Illustration of Elon Musk with stacks of money in the background, adorned with Twitter logos
Image: Laura Normand / The Verge

Elon Musk says that Twitter will start sharing revenue from reply-thread ads with creators who are subscribed to Twitter Blue Verified. (According to Musk, “legacy” verified marks will be going away in “a few months.”) He says the program will start today, though there are currently very few details about how it will work.

Currently, subscribing to Blue will cost you $8 per month if acquired directly via its site or $11 per month from Apple’s App Store or Google Play, but the cheapest version is an annual subscription directly from Twitter for $84. It’s unclear how many viral tweets it would take to pay that off, but it could be difficult given Twitter’s rocky relationship with advertisers right now.

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